A SURFWEAR company has announced they will open a new store in Weston-super-Mare.

On October 12, the Saltrock’s new store will open at Unit 12 The Sovereign Shopping Centre, High Street.

It will offer the full range of Saltrock’s distinctive products, from surf-inspired clothing and accessories to active outdoor gear for the whole family.

This new store will provide the perfect destination for those seeking homegrown designs and affordable apparel for surfing, walking, hiking, and other outdoor activities.

With a diverse collection of high-quality clothing for men, women, and children, Saltrock is set to become a go-to destination for families and individuals who love the coastal lifestyle.

Situated in the heart of Weston-Super-Mare, Saltrock’s new store at The Sovereign Shopping Centre offers a convenient and accessible shopping experience.

Just steps away from the seafront and close to the Grand Pier, The Sovereign is a vibrant hub filled with popular high street brands and independent retailers.

Saltrock’s presence here aligns perfectly with the centre’s offerings, enhancing the shopping experience for the community and tourists alike.

Louise Rees, head of retail, said: "Weston-Super-Mare has always held a special place in the heart of Saltrock.

"We're excited to be back in this fantastic seaside town, bringing our unique brand of surf-inspired clothing and outdoor gear to a community that embraces the spirit of the coast.

“Whether you're a seasoned surfer, a cold-water swimmer, or someone who simply enjoys the outdoor lifestyle, we have something for everyone."

The grand opening will take place on Saturday, October 12, starting at 9.30am, and will feature a ribbon-cutting ceremony led by the Mayor of Weston-Super-Mare, Councillor John Crockford-Hawley marking the official launch of the store.

The celebration will also include exclusive discounts, and customers attending the launch will enjoy special offers and promotions throughout the day.